Hailey Hurowitz
11/27/12
1A
Spain's football duopoly of Real Madrid and Barcelona has become so dominant that sponsors have lost interest in backing other Spanish clubs. Real Madrid is the richest club in the world by revenue -- $695 million -- and second only to Manchester United in market value. Meanwhile, Barcelona widely recognized as the best football team in the world with a pedigree of stars such as Lionel Messi and Andres Iniesta: is the second richest club in the world by revenue. The presence of these two football behemoths combined with billions of euros of debt - estimated at $4.5 billion for Primera Division teams -- and liabilities has meant Spanish football clubs can no longer cope with this burden.
Traditionally local governments in Spain have had a role to play in the financial management of football clubs. In the past, teams such as Valencia and Madrid, as sporting institutions, have received subsidies from local authorities. But in the current economic climate, state investment in football clubs is not a high priority for many politicians as the central government in Madrid grapples with a spiralling national debt and chronic unemployment of over 25%. Spain, the eurozone's fourth largest economy is likely to be the next bailout casualty of the debt crisis in the 17-nation currency union. The government in Madrid has already requested a rescue package for its ailing banks, which require almost 60 billion euros ($76.4 million) in support following an audit in September.
Spanish football the financial situation is even more dire, so much so that one Spanish club in the third division, Real Oviedon has turned to football fans for help. Earlier this month the Asturias-based team launched a campaign, whereby fans could effectively buy shares at approximately 11 euros each in exchange for a token stake in the club. Word of Real Oviedo's plight went viral on Twitter and football fans across the globe responded by purchasing shares and raising more than one million euros in nine days. Gay de Liebana argued that the current state of Spanish football clubs is the result of poor financial regulation and supervision.
INFO FROM: http://edition.cnn.com/2012/11/16/business/spain-football-clubs-sponsor/index.html?hpt=ifo_bn2
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